Blog > Unlock your front-office potential with an award-winning solution

At SS&C Advent, we’re always looking for how and where we can add the most value for our wealth manager clients, so you in turn you can add real value to your end investors. And the front office is a particular area of focus. That’s why I am thrilled to announce that we recently accepted the prestigious “Best Front Office Solution in the Middle East” award. This recognition is a testament to our team’s unwavering commitment to innovation, excellence, and client satisfaction.

This is the sharp end of the wealth management proposition, the all-important point where investment performance is optimised, and the client experience won or lost. So, receiving the WealthBriefing MENA Awards for Best Front Office Solution is not just a win for us, but for our clients and their investors. Also, the MENA region is one of the fastest growing areas for digitisation – a reflection of the region’s approach to occupy a global leadership position in digitisation, aided by investment in national digital systems.

Unlock your front-office potential

Investing in technology to streamline operations provides wealth managers with significant productivity benefits, particularly in the front office. Technology tools that enhance portfolio management decisions and automate trade creation and execution will help firms master the complexity of today’s markets, and further differentiate their service proposition from the competition.

In addition to market volatility and political instability, wealth managers are contending with increasing client demands, rising service expectations, and growth challenges. To prosper, firms need to find ways to:

• Control costs
• Meet their compliance obligations
• Deliver high value, personalised service offerings to clients

In fact, SS&C Advent’s recent research with WealthBriefing shows that technology budgets have been steadily climbing over the years. Personalised client experiences, regulatory compliance, data security, automation and the need to leverage data analytics are driving the importance of technology as a key factor in enhancing client services, improving operational efficiencies and staying ahead of the game. This view is supported by a recent Deloitte report where technology leaders are considering boosting efficiency, improving current offerings, and creating new products and services as key outcomes in their digital transformation^[1].

Tackling tomorrow’s challenges

While winning the Best Front Office Solution award is a significant achievement, SS&C Advent remains committed to continuous improvement. Recognising that investors’ expectations and needs evolve, we understand that today’s capabilities may not be sufficient for tomorrow’s challenges.

Hence, we will continue to invest and innovate – our agile approach commits us to constantly delivering new features to empower users, enhance client engagement, drive efficiency, and address emerging operational and regulatory issues.

As we celebrate this accolade, we look forward to the future with enthusiasm and dedication. Awards are gratifying, but the true reward lies in the partnership forged with our clients and the ongoing improvements we achieve together. By collaborating, we can navigate the evolving landscape and achieve the results we all seek.

[1] DELOITTE INSIGHTS, TMT SURVEY OF TECH INDUSTRY LEADERS, October 2022. Available from: https://www2.deloitte.com/us/en/insights/industry/technology/digital-transformation-efficiency