Client experience and advisor productivity

Given almost equal weighting in this year’s report, firms can’t afford to neglect these two key motivators for investing in technology.

Key drivers now hand in hand (neither can be neglected)

Enhancing client experience/advisor productivity and growth.

The report identifies gaps in efficient client onboarding and scaling the provision of advice; and opportunities for digitising the process of identifying client needs in their life cycle and targeting them with relevant prompts.

Pandemic impact driving CX needs

A truism these days, but the pandemic stimulated investment and changed attitudes towards technology.

“Covid finally moved the dial on technology and swept away a lot of ‘nay-saying’ because institutions and advisors came to recognise that digital is not a threat to a high-touch service.”

Gilly Green, Managing Partner, Wealth Management and Private Banking Practice, Sionic

Connected and seamless digital offerings

While the pandemic has accelerated consumer expectations and shifted business priorities to online, KPMG’s Bill Packman described how investing needs to go far beyond just customer interfaces; the focus needs to be on more connected and seamless digital offerings all round to drive efficient operating models, and wipe out silos.

Read the full Tech & Ops Trends in Wealth Management report 2022 now

About SS&C Advent

With solutions that enable any or all elements of a fully digital operation, SS&C Advent can help you catch up and stay competitive. Our offering includes innovative decision support and construction tools, as well as expert-delivered operational services to ease the burden on middle and back offices. Many of our core solutions are now available as a managed service from Advent Outsourcing Services (AOS).

By continually investing in our platforms and functions we ensure we always deliver positive results for firms’ clients, people, businesses and futures.

SS&C Advent has helped over 4,000 investment firms in more than 50 countries grow their businesses and thrive. Gain investment clarity, simplify complexity and enable full firm digitisation with SS&C Advent.